What are Disruptor Startups?
What are its objectives?
What is its significance in a situation like a pandemic?
What is its scope? advantages?
‘If you think of progress in mind, innovation will follow.’
To understand the concept of ‘disruptor startups’ one must delve into the term of disruption. Initially, disruption was used in a negative context but now the word has taken a new face-off once it entered the business field. It created an optimistic approach and added sophisticated meaning to the term. Disruption has propelled unparalleled significance in the global market.
The onset of new ideas takes over the older ones. A changeover is needed to something monotonous. The transformation adds more value and aligns it with the latest developments and becomes a trendsetter in the industry.
Today, leading companies have embraced the concept of a disruptor. Since disruptive ideas are fast-growing and new business strategies streamline potentiality to sustain business in the market.
Disruptors can be in the form of a person, company, or technology. They include entrepreneurs, stakeholders, business analysts, market specialists, and likewise whose influence impacts the market operations from its roots.
Clayton Christensen was the first one to use the phrase ‘Disruptive innovation’. He explains the term as a process in which an underrated product or service gains popularity that’s enough to replace or displace a standard product or service.
The main objectives of disruptors emphasize scaling a business, improvising existing products or services, at an affordable price, with the application of innovative strategies, that is impactful for consumer satisfaction meeting their demands and needs.
“Disruptors don’t have to discover something new; they just have to discover a practical use for discoveries.” – says Jay Samit
