Krishna Mohan Nyayapati has spent more than 25 years in the FMCG industry. He has worked in companies like Dabur India Ltd, Godrej Consumer Products Ltd, Cavinkare Ltd, Welspun Ltd, Emami Ltd and Rupa & Co Ltd. He was the Chief Executive Officer of Emami Ltd and subsequently for a short period with Rupa & Co Ltd.
He has completed his MBA from Osmania University (was ranked sixth in the university) in 1990.
During the 25 years of career, he has worked in all the regions of the country and believed in the philosophy of “execute efficiently” in all aspects of work especially in sales & distribution area. He has always believed that in any company and in any function, if systems and processes are brought-in early and if they are constantly reviewed and up-graded, companies would be able to deliver superior results in their sphere of work.
Apart from sales and marketing expertise, he is also equally proficient in Human Relations, Supply Chain and Business Finance. He was awarded the “Best CEO with HR Orientation” by the Genius HR Consultants for the HR practices implemented in Emami.
Along with the team at Emami, he was instrumental in streamlining the entire supply chain and was thus instrumental in reducing the working capital of the company by effectively managing the entire supply chain processes.
He was also instrumental in leveraging IT in the Sales & Distribution function which improved the efficiency and effectiveness of the field team. With the emphasis on “employee engagement”, he was instrumental in changing the face of Emami in the professional world as “employer of choice”.
The initiative on the sales & marketing front in rural India with “Project Swadesh” was one of the best executed rural marketing programs in the industry. With the emphasis on strong marketing and sales planning, coordination and effective implementation, some of the brands of Emami are available in almost 40 lakh retail outlets across all villages with more than 7k population. During his tenure with Emami, the company sales grew from Rs.580 crore (in 2007-2008) to Rs.1820 crores.