Srikanth is the Executive Director, Business Unit Head for Cigniti for UK, Australia, and India. He is a member of the founding group at Cigniti Technologies. He participates in key decision-making activities related to the vision and growth of Cigniti. He is a part of the core group that is responsible for investor presentations, board-related activities, organization structuring, and scaling. He plays a vital role in constantly evaluating and analyzing, deciding Cigniti’s pursuits related to inorganic growth opportunities for the company, right from identification to closure. He works with a singular focus to help brand Cigniti as the most respected, most recalled, and technically superior independent software testing Services Company. He works to align the company’s goals with its employees, sets direction by being part of the leadership team. As the head of Cigniti’s UK, Australia, and India business, he drives client acquisition strategies, provides oversight to Sales, sets business targets, and maintains the P&L and related activities. He actively participates in all the client visits and relation-building activities. He also oversees Marketing, catering to four different groups – clients, potential employees, investors, and peers. In this role, his key activities include new business generation, branding, press relations, analyst relations, investor relations, thought leadership activities.
He is very passionate about corporate social responsibility and has initiated various programs where Cigniti and its employees work with NGOs to improve education standards in under-equipped/funded schools. The Project Cignificance, Cigniti’s CSR initiative that runs under his direction works to impact million-plus lives using technology enabled education as an enabler.
Srikanth is a great believer in building a sustainable forward-thinking organization with a binding principle called Work=Play. He is focused to build a highly successful, impactful, and ethical business in all forms.
Srikanth is a great believer in building a sustainable forward thinking organization with a binding principle called Work=Play. He is focused to build a highly successful, impactful and ethical business in all forms.
He has an MS from the University of Southern California where he was a teaching assistant to Barry Boehm, one of the legends of software engineering and quality. He holds a Graduate Degree in Electronics and Communication Engineering from India
Areas of Expertise
IT
Functional Areas
Management, Marketing