1. What is the key value of your product or service
2. Who are your target audience/groups?
3. What is your channel of distribution?

According to Ansoff Matrix, GTM strategy is divided into four paths – market penetration, market development, product development and diversification. By doing so there is a possibility of achieving more benefits than investing money on promoting the product before product-market fit.

Product – Market Fit
A plan must always lead to result oriented actions focused on creating market demand. The idea behind Product – Market Fit concept emphasises on finding the needs of the target audience, creating a product that  is capable of satisfying the needs of the target audience and finding a good market with high density of target audience. Once you have reached the product-market fit then there is guarantee to make remarkable sales for your product. So, the founders of the startups need to focus on the survival aspect more than just promoting at the initial stages. For it is much easier to progress and achieve growth at this level.

What is your next step going to be?

Understand Customer Persona
Do a pilot-run survey to identify customers’ wants? What is their existing problem? How do your product features address these issues and provide solutions? The customers may be the people from your network. This study will further shed more insights on the other aspects of better features and demography to market your product.

Customer acquisition is essential at this stage. It is the process of gaining new customers by convincing people to buy your products. It is the process of identifying various factors which will promote business growth which in turn increase sales and thereby help identify loyal customers.

How to achieve an effective Go-To Market Strategy for your Startup?
There is always a risk of rejection but not to disappoint even if there’s one potential customer that can bring you new customers, it will add value for your business.

Approaching Marketing Channels that best serves your business:
Once you have identified your customers persona the next step would be to find a suitable channel to scale ROI based on the customers use, investment money, and team expertise.

1. Social Media Networks – Gaining attention for your product is important and making it viral through social media networks is effective. Refer to more friends through such online platforms like Facebook, LinkedIn, Instagram,etc. This adds value in the sight of the new users.
2. SEO – Search Engine Optimisation is the process of improving ranking for your website in the leading search engines. Though it takes time to drive traffic but has a sustainable effect inspiring companies to invest in SEO.
3. Paid Advertisements – One of the channels that drives traction is paid advertising. Digital and non-digital platforms where you can run advertisements include Google, Instagram, LInkedIn, Facebook, Twitter, Print ads, TV ads, Radio ads and others.
4. Sales – To increase revenue you need to support your potential customers. This includes generating leads along with qualifying them and creating new customers. This is one of the rapid go-to market strategies to gain new customers.
5. Partnerships – To expand the line of customers you can get connected through useful partnerships. This enables your business development and exchange value. This process includes affiliate marketing, influencer marketing, and more. The advantage here is to gain the attention of their customers towards your product.
6. Press & Media – Media is the best tool to create awareness among viewers to become potential customers. Press releases, News articles, Blogs, Public Relations are all helpful to elevate your visibility and enhance your social status.
7. Email Marketing – Another strategy to gain the reader’s attention is through email marketing. It is used to gain the attention of a new crowd. You can engage and retain and also generate referrals. Emails are considered personal and the messages are directly conveyed between family and friends. so there is a possibility to pass on the messages in their circle if the message is convincing. When it is properly done you are sure to get a good response.
8. Events & Webinars – Through meetings, and other gatherings is the best way to leverage your sales. Here you have a great opportunity to demonstrate the best of your product and convince them to be your customers.
9. Content Marketing – Content marketing is the key element of today’s marketing strategies. Challenge here lies in writing or creating compelling content to attract an audience. Hit the bull’s eye with your compelling content. The purpose lies to educate them A-Z of the product, how beneficial it is and capable of being a solution to the existing problem. A clear and concise content which conveys the message appropriately in the way the audience wants has the potential to get more customers. By adding call to action phrases and keywords in the content can help to leverage the scales. Adding infographics, multimedia content creates a large arena for acquisition.