Though there are many investment opportunities in India, investors globally prefer to invest in start-ups because of their passion for working with the founding team and creating value. Investors understand the importance of opportunities in the present and future business market. Not just individuals but also large corporations invest in start-ups which help them grow and expand their business.
Investors focus on the hidden potential in the start-ups before investing. This is the art that almost all investors master by observing the business model and market analysis.